Digital Marketing Lessons From Yoda, Luke, Princess Leia & Han Solo

Marketing inspiration can be gleaned from many sources, and in this case, we look to the famed characters of Star Wars to help us SCOPE Digital Agency on our way. Let’s review a few pithy quotes from likes of Han Solo, Princess Leia and the great and wise Yoda, and see how they might apply to digital marketing.

LESSONS FROM HAN SOLO

“Punch it.” Take your content to the next level, make it relevant and continually review and refine. In other words, punch up your content!

“Look, I ain’t in this for your revolution, and I’m not in it for you, princess. I expect to be well paid. I’m in it for the money.” Though most organizations are in it for the profit, the goal of many digital marketing campaigns is to establish credibility and to build an online rapport. This is especially true for considered purchase items. So… focus on educating and helping first, and selling second.

“Great, kid. Don’t get cocky.” If your business is growing nicely, now is the time to invest in new ideas, technologies and resources to continue that growth. Don’t get cocky and think that you can continue to sell and market the same way you did a few years ago (or more).

“Hokey religions and ancient weapons are no match for a good blaster at your side, kid.” Old school thinking may not appeal to your progressively younger buyers. Innovate and stay ahead of the curve. That said, we never want to use an email “blaster” mentality. Always follow email marketing opt-in best practices.

“Traveling through hyperspace ain’t like dusting crops, farm boy.” Email marketing to thousands of prospects list is a giant leap from a modest list of a few hundred. Keep this in mind when creating new, aggressive email marketing initiatives.

“Great shot kid, that was one in a million.” Any given campaign can prove to be a home run, but consistent, educational campaigns should be the goal for every business.

“Laugh it up, Fuzz ball.” It’s great to have fun with your marketing initiatives, but many B2B businesses should err on the side of professionalism with educational and relevant content. Explaining the origin of Foosball, or the best recipe for New England clam chowder in your business blog is unlikely the best way to engage your audience.

LESSONS FROM YODA

“Patience you must have, my young Padawan.” Marketing, including digital marketing, takes time and patience. Execute, Measure, Refine. Execute, Measure, Refine. There is no substitute for an experienced digital marketing professional. Don’t trust your digital marketing to a novice or treat it as a part time job to be completed by a salesperson, producer or account manager when and if they have time.

“Mmm. Lost a planet, Master Obi-Wan has. How embarrassing.” Though it must be very embarrassing to lose a planet, forgetting to include a working call to action link can be embarrassing too! Double check all your links before launching campaigns.

“You must unlearn what you have learned.” Just because something has worked in the past doesn’t mean you should continuing doing it in the future. Sometimes you need to step back and assess marketing initiatives, even if they’ve been successful in prior years and for many years.

Leave a Reply

Your email address will not be published. Required fields are marked *